The Decline of Significance in Today’s Digital Media Formats

"Does modern digital media reconfigure the film’s message? The ubiquity of interactive screens alters social and emotional human interactions. Through advent within film workflow, ontological referentiality analog support becomes obsolete. medium can influence meaning structure message, which gradually starts losing its primary meanings due to shallow, inattentive viewing. Starting with aesthetic approaches visual codes, movie’s distribution begins replace some disputable values as an art has preserved DNA, emotion empathy. How much iconic stage a sign is still embedded without ontic representativity, expressed today through mathematic algorithms codes? Keywords: intermediality, transmediality, analogue format, media, values. "